The ask: approve $299 for the Ritual Set, down from $425, with the 4oz lotion locked in. At $299 with Carrie's 20% you keep $95–108 a set after all costs; own-traffic sales keep $168. If your circle still buys at $425, holding earns more until volume nearly doubles — both paths are below with the numbers for each.
The Calendula moves to a 4oz bottle — better margin at the same $95 single price, and all four products now sit in the magnetic gift box in one flat layer. No tray, no custom box run. (Pending: Ksenia's 4oz component + fill quote — the one number that finalizes the landed cost.)
Too high for how long it lasts, and it doesn't cover her whole day. Her routine: day — wash, tone, serum, moisturize, sunscreen. Night — wash, serum, cream. The set checks every night box. The day list is missing a toner and SPF — and Ever's complete regimen sells at $274.55–$323 with clinical proof and a 4.9★ rating.
| Set price | $/night | You keep · Vitelle 4oz | You keep · self-pack 4oz | Net |
|---|---|---|---|---|
| $425 current | $7.08 | $191.15 | $204.41 | 45–48% |
| $349 | $5.82 | $132.85 | $146.11 | 38–42% |
| $299 proposed | $5.00 | $94.50 | $107.76 | 32–36% |
After 20% commission (updated Sept 3), 3.3% processing, $9 outbound, $2.83 gift box, 4oz lotion. Self-pack column assumes buying the gallon and filling our own bottles, pending Ksenia's quote. Cost basis: Vitelle invoice #39881 and the Aug 19 gallon quote ($190/gal Calendula); customer and competitor prices verified Sept 2.
$299 keeps ~$95–108 a set versus $191–204 at $425, so holding the same monthly profit takes ~34–36 sets a month instead of 18. If volume doesn't move, 18 sets at $299 keeps about $1,740 a month less than 18 at $425. The bet is that $299, priced under Ever's regular $5.38 a night, converts well past 34. $349 would keep $38 more per set, but it sits above Ever's regular price-per-night — the first anchor a new customer checks. If your circle still pays $425, holding is the better bet until that changes.
Your instinct was right: wholesale with commission stacked on top doesn't work. A spa buying at half off ($149.50) with Carrie's 20% on top leaves $2.10 a set before freight — the deal loses money the day it ships.
The structure that works: wholesale orders are invoiced (ACH, no card fees) and carry no ambassador commission — Carrie earns a finder's fee on the account instead, modeled on her Conrad Indianapolis opening (Danielle Campbell, Spa Director): at Conrad's 30%-off wholesale ($209.30/set), a 12-set trial followed by 10 sets a month, 5% of the first 6 months pays Carrie $628 once — versus $2,512 if she kept her 20% on every wholesale order. Sonolusso keeps $4,816 of contribution over the 6 months instead of $2,932. The finder's fee is the better structure at any wholesale volume, and it's the fair reward for what an intro actually is: opening a door, not servicing the account.
Wholesale floor stays $178/set (self-pack, invoiced) — you keep ~$59 (33%), and the spa reselling at $299 still makes 40%. Flat $60/item singles keep working too; the 4oz lotion keeps ~74% of that.